Love the Fringe Day - 2 August 2025

A Flashmob for the Fringe on Social Media

This August 2nd, we’re turning the spotlight on the people who make the Fringe what it is performers, staff, venues, producers, volunteers, and fans. Companies coming to the festival will add diary’s and showcase their shows to give a massive cross section view of this incredible event.

Join us for the first-ever Love the Fringe Day, a full-day celebration of shows, community, and creativity.

How You Can Get Involved

Whether you're performing, working behind the scenes, or just love the Fringe — there’s a way for you to be part of it:

Artists & Producers:

CLAIM YOUR SHOW ON EDFEST.COM

• Shout out your show on socials: Tag @lovethefringe and use #LoveTheFringe and #LoveTheFringeDay to help us boost your post. Get all your performers and staff to create short videos about their Fringe story to post on the day.
• Download our official frames & graphics: Add them to your posters, digital listings, or printed flyers. → Download Show Frame Pack (.zip)
• Add a ‘Love the Fringe’ show allocation: Set aside a few tickets in your show’s allocation to help share the Fringe with others.

Venue & Staff Teams

• Display physical Love the Fringe frames around your venue
• Promote 2nd August in newsletters, announcements, or board signage
• Encourage artists & audiences to post and tag

For Audiences and Fringe Fans

Buy a Love the Fringe membership The most impactful way to support the Fringe is by joining Love the Fringe. Your membership directly funds the venues and artists who make the festival what it is — and in return, you get free tickets, exclusive perks, and meaningful access. This isn’t a donation. It’s a better way to take part.

See a show on August 2 Make a point of booking and attending a show on Love the Fringe Day. Every ticket you use helps sustain the performers you love.

Share your Fringe experience Post your day: the shows, the laughs, the discoveries. Use #LoveTheFringeDay to amplify your voice — and help Fringe stories reach more people.

Spread the word Support the movement by engaging with tagged posts, leaving reviews, tagging friends, and showing others how easy it is to be part of something meaningful.

Everything you need to take part:

• Frame templates for posters & digital assets
• Social media templates & caption ideas
• Ticket allocation guide
• Editable press blurb for show listings

Download the Toolkit
NB. you will need to have logged into your account on this site and have claimed your show!

Why It Matters

The Fringe is open. It runs on people — artists, venues, staff, volunteers, and audiences. Everyone plays a part.

Love the Fringe is about strengthening that community. Every membership, every show allocation, every shared post helps keep the festival independent, accessible, and artist-led.

August 2 is our moment to show what that looks like — together, across the festival.