For Promoting Love the Fringe, Full-Price and exclusive offers Ticket Sales via EdFest.com
Introduction
EdFest is a collaborative initiative formed by nine of the most prominent venues at the Edinburgh Festival Fringe who deliver the majority of the Fringe Festival. These venues - Assembly, Gilded Balloon, Pleasance, Underbelly, Summerhall, C-venues, Paradise Green, Just The Tonic, Thespace UK —construct temporary performance spaces, curate world-class programming, and bring artists from across the globe to the Fringe each August. Together they have available 1 million tickets every week of the festival.
Why EdFest exists
While we are proud participants in the wider Edinburgh Festival Fringe, EdFest is an additional service to that offered by the Fringe Society. EdFest is an alliance of producers and venue operators who run our own ticketing platform—EdFest.com—to offer artists and venues:
- Cheaper commission rates
- Greater control over ticket offers and marketing with show being able to manage their own content
- More revenue going directly to creatives
By reducing dependence on the central Fringe Society's ticketing infrastructure (which takes a higher commission and uses the same ticketing system), EdFest ensures more of the ticket price ends up where it belongs: with artists and producers.
What is Love the Fringe?
Love the Fringe is a unique subscription membership available through EdFest.com, offering audiences a way to unlock free tickets, exclusive show discounts, and hospitality perks—all while directly supporting the Fringe's creative community.
Two Ways You Can Earn as an Affiliate
1. Promote Love the Fringe Memberships
- Earn 5% commission on every membership sold through your link.
- Memberships range from £20 to £1000 and include escalating benefits such as:
- Free tickets (up to 50)
- 10% off Festival bars at all participating venues
- No booking fees (pre-August)
- Access to exclusive offers and a Review Digest & Many more other benefits
2. Promote Full-Priced and Exclusive offer Tickets via EdFest.com
- Earn £0.50 per ticket transaction completed through your link.
- EdFest.com is the central box office for major Fringe venues, covering over 1800 ticketed shows.
- Fairer pricing than the main Fringe Society box office.
- Same shows, same artists—more money to the creators.
- Lower booking fees - Customers can save up to £2.50 per transaction compared to the Festival Fringe Society website. EdFest caps booking fees at £5, ensuring better value for audiences.
Why It's Worth Promoting
Huge audience demand: millions of tickets sold each August
Ethically strong model: more money goes to artists and venues
Diverse product set: high-value memberships + volume-driven ticket sales
Supported by: Edinburgh's most iconic Fringe venues
Example Affiliate Earnings Model
Love the Fringe Membership Commission Model
| Membership Tier | Price (£) | Unit Sold | Commission Earned (£) |
|---|---|---|---|
| Bronze (£50) | 50 | 20 | 50 |
| Silver (£100) | 100 | 15 | 75 |
| Gold (£500) | 500 | 5 | 125 |
| Platinum (£1000) | 1000 | 2 | 100 |
| TOTAL | 350 | ||
EdFest Ticket Commission Model
| Transaction Type | Transactions Referred | Commission per Transaction (£) | Total Commission Earned (£) |
|---|---|---|---|
| EdFest Ticket Sales | 500 | 0.50 | 250.00 |
Marketing Reach & Engagement
This year, we're driving unprecedented traffic to EdFest.com through a major multi-platform campaign across Meta (Facebook & Instagram), Google, and other digital channels. Our user engagement speaks volumes: an average of nearly 9 minutes per user—one of the highest engagement rates in the industry. With over 14,000 users so far and the peak still to come, we're building serious momentum.
As a bonus for affiliates and partners, we're offering discounted advertising opportunities across our platforms, allowing you to place your brand or event in front of a highly engaged, culture-loving audience—all at preferential partner rates.
